"…It’s time for us to move beyond screen-based thinking. Because when we think in screens, we design based upon a model that is inherently unnatural, inhumane, and has diminishing returns. It requires a great deal of talent, money and time to make these systems somewhat usable, and after all that effort, the software can sadly, only truly improve with a major overhaul.[…] When we let go of screen-based thinking, we design purely to the needs of a person. Afterall, good experience design isn’t about good screens, it’s about good experiences…"
Golden Krishna, Diseñador Visual en Cooper.
(Source: Cooper Journal)